Commerce
Our Philosophy
With that guiding principle, and our experience-based knowledge of online transactions and behavior, Paul Ryan has built award-winning commerce sites for over seven years. Our sites have helped define the industry standard for online shopping. And more importantly, they represent significant revenue streams.
Today, Paul Ryan offers a full range of e-commerce solutions on a variety of platforms, from fully customized online stores to sites built upon our own robust, quick-to-market e-commerce framework, Open Commerce Platform™.
Flexibility + Scalability + Efficiency = OCP
When establishing or improving an e-commerce presence, most retailers face the "build vs. buy" decision. A custom-built solution guarantees that the features will be designed to fit your needs. But customization can take too long, cost too much, and is not always scalable. Off-the-shelf solutions can be more cost and time efficient, but the result is often limited features, a generic user experience, and difficult integration efforts.
Open Commerce Platform offers the best of both worlds.
As a J2EE-compliant license-free framework that can run on a number of application servers, OCP fluidly integrates into multiple systems and databases. It provides a robust feature set, including targeted merchandising and support for A/B testing, that can easily be modified to meet your needs. Built upon Paul Ryan's 12 years of e-commerce success, the framework incorporates best-practice design. The distinct presentation layer ensures the overall experience captures your brand and speaks to your customers.
Fry's newest addition to OCP, the Experience Manager, is a campaign management tool that helps you create uniquely personalized user experiences. It's an effective way to dynamically deliver information to your customers based on their choices, preferences, and actions. The result? Improved customer satisfaction and loyalty that drives sales.
Clients like Birmingham Transportation, Tool Supply Store, Minority Industrial Products, Green Lantern Lounge, Care-A-Beanies, and A Woman's Image chose Paul Ryan's OCP solution because it is:
Flexible - The framework approach ensures the functionality can be adapted to meet your business needs rather than forcing your business to adapt to technology.
Scalable - OCP follows an n-tier architecture so that web, application, and database server tiers can scale independently as needed.
Robust - The feature set goes beyond the basics and provides robust merchandising, account, checkout, search, and catalog management tools. Partnerships with Endeca and Scene7 enable implementation of Guided Navigation™ and rich media.
By Paul Ryan - Retailers that choose OCP rely on the company behind it. We have over 12 years experience providing strategy, design, development, and managed services expertise to many of the world's best known brands.
We help our clients achieve success by building more than a "store." We work with them to capture the brand, merchandise effectively, streamline checkout, provide valuable membership features, and ensure customer service availability at every turn. The result? Substantial sales. High conversion rates. Repeat visits. And some very happy shoppers.
Client's Case Study
Coming Soon...